I have developed this WordPress corporate theme from scratch between 2017 and 2018. This is a multisite and multi-language website for 4 domains: Global, Spain, UK, USA countries.
I have created, in collaboration with the Marketing team, the whole website strategy identifying the user, business and technology needs, wireframes, mockups, and Seo positioning. In according to the domain it has been established and applied different website strategies to provide the best user experience.
My contribution to this project:
- Website strategy
- Wireframes with Balsamiq
- Mockups with Adobe XD
- WordPress PHP functions, libraries and hooks
- Testing and online publication
- Social network integration
- Mailchimp integration for newsletters and subscriptions
- Yoast SEO plugin integration and configuration
- HTTPS protocol
- SEO and SEM strategy
- Google Analytics, Search Console, Speed Insights